Issue 01

Hey there…

After a long hiatus, I’m bringing back the newsletter as GOBSMACKED.

Each Monday morning, I will share delightfully punchy copywriting examples I’ve found throughout the previous week in the form of a headline, a sentence, and a paragraph.

My goal is to keep this thing short and inspired. Think Pinterest for creative folk. Except I control everything you see.

Enjoy.

HEADLINE — DAY JOB X REVEL

This headline’s shorter than short cake and sweeter than honey. Perfect for an OOH ad. And living proof that a remarkably simple description can be deeply engaging.

Crafted by the eternally creative team with the best agency name around: Day Job.

SENTENCE — LOVE + MONEY X PAIRE

“Spawning sweat patches” versus “Sweat marks” or “Sweat stains” is a stroke of brilliance. It’s these tiny details turning a potentially ordinary first sentence into an extraordinary, memorable one.

PARAGRAPH — STILLBITTER LEMONADE CO.

StillBitter Lemonade Co. is a no sugar, ultra bitter lemonade drink whose branding is as sour as its origin story.

The paragraph above pulls no punches. It tells a story in the form of a run-on sentence that’s edgy and hard to look away from.

This fearless tone of voice and photographic direction stands millions of miles away from typical “sweet” Lemonade brands.

“YOU HAVE TO BE WILLING TO DO SOMETHING THAT WILL PUT SOMEONE OFF, THAT OTHERS MIGHT LOVE.”

— Jonah