Issue 03

Issue three, locked and loaded.

HEADLINE — NIKE

Reminds me of the old school Ogilvy-esque ads leaning heavily on a strong headline and basic photography.

SENTENCE — COLLINS X FIGMA

Little inspiration pull on this fine, fine Monday.

The sentence(s) above are a reminder of Figma’s collaborative capabilities. Building meaning and story without trying too hard. Grounded by the central line, “Nothing Great Is Made Alone.”

If there’s any way to make you feel romantic about a web application…this is it.

PARAGRAPH — HONDA X DDB PARIS

The Beautiful Fail is the story of Honda’s defeat at the 24 Hours of Le Mans in 2022.

The campaign featured screen-printed images capturing the misty eyes, pivotal moments, and exhaustion of the team, accompanied by poetic descriptors. Engine oil was drained from the motorbikes that raced and turned into the ink used to write the story.

24 silkscreens were created, for 24 hours of intense endurance racing.

It’s an absolutely stunning display of creativity. Straddling the line between commentary, storytelling, and traditional copywriting.

I’ll share several of the other prints below with the actual writing on the posters as it’s in small type and tough to read.

To be brothers, you have to share a father, a mother, or a motorbike.

May only the night fall.

Josh Hook is facing a very complex adversary: Josh Hook.

Fastest lap. Sleepless nights are more beautiful when we turn down the competition’s lights.

At 305 km/h Gino Rea reduces the distance between him and his childhood dream.

At 0 km/h, no one is moving at the same speed.

One fall on the track causes 12 casualties in the paddock. After a fall of Gino Rea the Honda France Team sees its dreams of victory disappear for good.

The hunter rides the bullet.

Rainfall 00.0 MM. But a few drops in the eyes of Gino Rea.

“SOMETIMES YOU’RE SIMPLY CREATING FOR A TASTE THAT DOESN’T EXIST YET”

Consider sharing GOBSMACKED with your friends, family, former father-in-law, furry fan club, fantasy football league, and any other related F words you can think of by using this link: gobsmacked.beehiiv.com/subscribe

Jonah

Join the conversation

or to participate.