Issue 06

Brace yourself.

The contents within this newsletter may or may not be so damn inspiring they ignite a burning fire deep within your soul to quit your day job and become the Don Draper of your community.

You’ve been warned.

Enjoy.

HEADLINE — CHIVAS REGAL

This is soooo f-cking good. The photography paired with the single word “When.”

Short. Sweet. Wildly entertaining. They just don’t make ‘em like this anymore.

🚨BONUS HEADLINES 🚨

Few more one-word-wonders that absolutely slapppp.

SENTENCE — MATCHSTIC X BRIGHTWILD

Is this one technically two sentences? Yupp.

Sue me. Call the cops. Page Uma Thurman. I don’t care because you and I both know it’s a pretty little piece of copywriting.

The ad is for tourism brand Brightwild. Unlike the rest of the industry dominated by dreamy nonsensical messaging, Brightwild makes you feel like a local insider. Not a strange guest in foreign lands.

PARAGRAPH — LAST CRUMB

I have a terrible, awful, no good, dirty little secret.

Cookies aren’t my favorite.

They’re either super sweet gooping hunks of dough or drier than my skin mid January in Chicago. HOWEVER, Last Crumb’s copy has my salivary glands working overtime.

Anyways.

If you’re writing product copy, the above is a masterclass on making it interesting.

“PRACTICE MAKES PATRON.”

— Jonah