Issue 08

It’s ten degrees here in Chicago. TEN degrees.

I just walked my dog without gloves and my fingertips feel as if I pressed them raw against a frozen metal pole.

Instead of slowly suffering through the pain of typing a long intro myself, I asked for an assist from Chat GPT. Specifically, in Hemingway’s tone of voice.

Here it is:

In the rugged expanse of the written world, where words are the unyielding hunters and sentences the relentless prey, we embark on a journey through the art of copywriting. In this vast landscape of language, we navigate the terrain with precision, wielding the pen as a mighty sword.

As the sun sets on clichés and rises on originality, join us in this literary adventure, where each word carries the weight of a lion's roar and every sentence is a masterful stroke of the pen.

Welcome to the realm of copywriting, where simplicity meets sophistication, and the craft of words takes center stage.

(I also asked it to write my intro in Rihanna’s tone of voice)

RiRi here, dropping some wisdom vibes your way! 💎✨ Welcome to the hottest newsletter in town, where we're about to dive deep into the world of copywriting. Buckle up, because we're turning words into pure magic! 🚀✍️

In a world where every sentence is a runway and every word is a spotlight, copywriting is the secret sauce that makes the message sizzle. Whether you're penning lyrics or crafting killer product descriptions, it's all about capturing hearts and minds. So, grab your metaphorical pen, because we're about to create some linguistic masterpieces.

From Fenty Beauty launches to chart-topping hits, I've learned a thing or two about the power of words. It's time to share the love, spill the tea, and sprinkle some of that Rihanna flair onto your copy. Get ready for a journey where your words shine brighter than diamonds!

Stay tuned, and let's make your message unforgettable.

With love and bad gal energy,

RiRi 💋📝

Think I might steal that with love and bad gal energy signoff.

Anyways, enjoy.

HEADLINE — SCHWANKE KASTEN

I’ll let Mark Ritson explain it:

“Pick an enemy. Position against them. Hard.”

This is a wildly entertaining way to grab someone’s attention. It plays with our assumptions. Calls out Timex. And, doesn’t overcomplicate the core pitch.

SENTENCE — VACATION SUNSCREEN

It’s not light. It’s lighter than air. 

It doesn’t produce regular foam. It produces star-shaped mountains of foam.

If you want to write memorable copy, take an ordinary line and twist it into something the reader can visualize.

PARAGRAPH — EKOPEN

The hardest thing about writing copy? Restraint.

Too often, ads don’t give readers any credit. They over explain to get their message across.

This is a golden example of someone cutting out all the fluff and nailing what the consumer needs to know.

“LOOK FOR WHAT YOU NOTICE BUT NO ONE ELSE SEES.”

— With love and bad gal energy, Jonah