Issue 12

If you follow college sports, I’m sure you’re familiar with Caitlin Clark.

She’s been absolutely killing it on the court. And, she’s been a part of the best marketing stunt I’ve seen this year. Check it out here.

Anyways, issue 12 is live.

Thank you for reading and ENJOY.

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HEADLINE — NEW BALANCE

The idea is your hero.

Not the copy. Or the design. 

A well executed idea doesn’t need the pretty language and imagery to get its point across. 

SENTENCE — CUBITTS

The best lines of copy hint at tiny stories. And, no one does this quite as well as Cubitts.

Since visiting one of their London shops last year (and buying a sweet pair of sunglasses), I’ve been a huge fan of the brand.

Everything, from their spectacles to their website copy, is spectacularly well-crafted.

PARAGRAPH — OATLY

Few brands are as creatively ambitious as Oatly.

Oatly’s copywriting is routinely celebrated because:

1. It has fistfulls of personality

2. It ignores common conventions

3. It feels conversational

4. It stands for something beyond product

Their humor is weird. It’s unconventional. That’s why it works.

Many DTC products have tried to copy their approach and many have failed.

“Expressing oneself in the world and creativity are the same. It may not be possible to know who you are without somehow expressing it.”

View the full ad archive on Are.na
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