Issue 22

Author

Jonah Malin
January 06, 2025

Good morning. I was sick all weekend after a couple sleepless days in San Francisco.

A few takeaways:

  1. Great food

  2. Naturally beautiful

  3. Expensive (but not terribly so)

  4. Less crowded than expected

  5. Hilly

But I digress.

Here are several killer copywriting samples and examples I came across.

Enjoy.

the best headlines tickle your imagination.

sell “the feeling of a long-sought-after podium finish.”

lead with the priority message. then, repeat, repeat, repeat.

the power of a well-written story.

View the full ad archive on Are.na
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