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- Issue 23
Issue 23
Jonah Malin
February 17, 2025
Investor Charlie Munger championed "sit on your ass investing.” He believed in letting investments mature rather than chasing fleeting trends for quick returns.
In copywriting, and writing in general, it’s a good idea to take this long-term approach from time to time. Ruminating, exploring, analysing, and most importantly, letting ideas marinate so they can be polished and refined.
It’s more difficult to get this kind of time in the ChatGPT era. I’ve noticed some clients expecting work faster than a greyhound on speed — without caring as much about the quality and creativity that actually resonates with an audience.
You can get great work. You can get rushed work. More often than not, you can’t get both.
memorable matters most.
how to tease an entire story in a few paragraphs.
clever wordplay (thanks for sharing Kate!)
write like a world-class chef: "Good food is very often, even most often, simple food"
– Anthony Bourdain
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